Suddenly, periods are in vogue. What was taboo two years ago is now openly discussed; feminine hygiene products are getting better and they’re being shared more widely with women in developing countries where the stigma is pervasive. Chances are you’ve heard about Thinx period panties, an alternative to pads, tampons, and menstrual cups. The press coverage has been tremendous; journalists have sampled different styles; celebrities have endorses the brand. Thanks in part to Thinx, having your period is no longer shameful; it’s cool.