A photography student at School of Visual Arts in New York, Jessica Pettway makes photographic works that take ubiquitous objects to new heights with candy-hued color blocks and a push-and-pull play of hard masculine lines with feminine curves. Her work pushes boundaries of the themes of gender and man versus nature in unexpected ways, elevating still life and portrait photography out of a staid genre and into a realm of unpredictability. Her website presence was previously relegated to a very simple website which didn’t align with her photographic aesthetic, and a Tumblr blog where her personality shines through with roving images that twist and turn though a meandering homepage as a diaristic reflection of creativity. She was in need of a site to complement her multimedia blog, while allowing the energetic images to speak for themselves through a cohesive and clean navigation.
Thus, we chose Pettway for our second website makeover, sponsored by Squarespace. We spoke to the artist about the creation of her new site — which she says was astonishingly intuitive to make — and reveal before-and-after shots of her website during its revamp.