For Fortune Cookie, photographer Martin Tremblay, also known as Pinch, turns the fashion world upside down, literally. As part of a shoot commissioned by London-based Schön! Magazine, he captures models floating, their heads planted on an overturned floor. Though the planet is jarringly inverted, normal life continues unchanged while fantastical female muses clad in Dolce & Gabbana, Marie Saint Pierre, and Givenchy adapt to a reverse gravitational pull. Here, the world of fashion and the mundanities of the everyday exist both in harmony and in conflict, moving in opposite directions and yet unified under a single, vibrant aesthetic.
For her photography and video project Tractatus 7, photographer Denise Prince reveals what is normally hidden and repressed within the human mind. In replicating a catalogue by high-end fashion house Missoni, she replaces heavily retouched models with individuals who have undergone severe physical trauma. Asking us to confront painful experiences that escape comprehension, she breaks through the allure of fantasy and invites us to peer beneath the glamour of fashion and into a reality we rarely allow ourselves to enter. Here, the idyllic beachside of the catalog is revealed to be a mere studio set, and Prince’s subjects are left speechless, forced to reconcile who they believed they were with a newly-emerging self. We spoke to Prince about the project.