Delightfully Bizarre Editorial Pairs Elaborate Jell-O Concoctions with Vintage-Inspired Fall Fashion
If there’s one food item that has continued to beguile the American masses over the last century, it’s jello. Since it first graced the pages of Ladies’ Home Journal at the turn of the century, the animal bone-derived product has gone on to become a staple of the suburban household, promising picture-perfect domesticity for busy mid-century moms. Jell-O could be sweet or savory, appearing both as desserts and in salad form with congealed vegetables and meats. For the Nowstalgia issue of PAPERMAG, Los Angeles-based photography duo JUCO—composed of Julia Galdo and Cody Cloud—takes on the most revolting and enchanting edible from our shared past, pairing surreal (and all too real) jello molds with fall’s hottest vintage fashions.