Photos Inspired by Ads Targeting the Consumer American Housewife of the 40s, 50s, and 60s

Housewives is New York-based photographer Lisa Gonzalez’s series that recalls society’s expectation of the post-war American housewife. Modeled after advertisements geared towards women in the 1940s, 50s and 60s, Gonzalez’s still life images explore the relationship between consumerism and domesticity of the time. The images have a slightly Stepford-wife feel to them, perfectly put together and pretty as a picture, channeling the visual culture of a time when women were led to believe they were destined for domestic labor.

Discover More