For many photographers, the idea of a long-term marketing strategy seems complicated and overwhelming, but in 2021, it’s not enough to simply post a photo on Instagram and hope the right clients find you. The good news is this: our friends at CANDESCENT, the platform supporting women in business, have made setting and meeting your goals as a photographer easier than ever. Their free guide, Marketing Your Photography Business in 2021, is a must-have for all creatives navigating the market in a post-pandemic world.
CANDESCENT’s 24-page eBook-style guide is jam-packed with career-building advice you won’t find anywhere else, providing a step-by-step process for growing your email list, creating and maintaining a social media presence, and mastering the basics of SEO (search engine optimization).
Lanie Philippe, the founder of CANDESCENT and the author of the guide, has also included tips for marketing your photography through (effective!) paid advertising, and she shares resources for automating your business and carving out more time in your schedule. They’ve even included detailed checklists to help keep you organized and on track as you grow your client base.
If the words “marketing strategy” once made your eyes glaze over, CANDESCENT has broken it down into manageable, actionable tips that you can start using today and continue to implement as your business expands. This guide is particularly well-suited to portrait photographers, family photographers, and wedding photographers, but the advice you’ll find within its pages applies to any field in the photo industry, from fine art to editorial. Many of these small everyday changes, from optimizing your website to setting up a social media schedule, can be done in a matter of minutes, but they make a significant difference in boosting your sales over time.