As a photographer, having a beautiful and easily navigable website is no longer a luxury but a necessity. When you’re an artist, the idea of marketing yourself and building your brand can seem overwhelming and time consuming, especially when it means learning complex programming to build an online presence. Luckily, with Squarespace, all you’ll need to make the perfect website for you is your work; Squarespace’s George Denison, whose free online course has just launched in partnership with Skillshare, will walk you through the rest (and you won’t have to write a line of code, we promise).
Squarespace’s brand new class, Creating a Website to Build Your Online Brand, makes the process of creating a web presence easy and straight-forward from start to finish. With Denison’s help, you’ll learn what you need to get started, how best to organize your site, and how to maintain and grow your platform over time.
Based on your own individual business goals, you will learn what kind of website and template can work for your unique content, from a simple cover page, which acts much like a business card and takes only fifteen minutes to create, to a multipage experience. Should you choose the later and use your website to showcase your portfolio and build a community of loyal customers, Squarespace will take you through the step-by-step process of making five essential core pages: the home page, the about page, the product page, the contact page, and the blog.
Once you’ve put all your content together, Squarespace will give you key insight into attracting wider audiences through Search Engine Optimization, email lists, and a beautiful interface. You’ll find professional insight into how to make the pages of your website flow with one another, making it easy and clear for potential clients to navigate.
Best of all, Squarespace’s Skillshare course doesn’t end when you’re done making your website but continues to offer support on building and expanding. Skillshare is devoted to fostering a sense of community development, and with the feedback of peers, you’ll learn exactly what needs to be done to make your website work for you. Skillshare has over one million active students who are excited to engage with and to learn with you. If you’ve been delaying making your site, or if your website has become outdated and uninteresting, now’s the time to take the plunge; Squarespace will be there every step of the way.