You might be the best photographer on the planet, but if you don’t have a good website, chances are the rest of the world might not know that. Building a site that both complements your aesthetic and appeals to potential clients can seem daunting. In the old days, you’d have to learn coding or shell out the cash and surrender creative control to someone else to do it for you, but these days, it isn’t all that bad. In fact, with Squarespace, creating the perfect site for you can be a few keystrokes away. Keep in mind these four tips and you really can’t go wrong.
Make your site your own
Here at Feature Shoot, we see our fair share of photography websites, and the way in which a body of work is presented has a profound influence on the way the images are absorbed and read by everyone from your followers to editors and the client of your dreams. While this might seem intimidating at first, it truly is a blessing. Where good websites used to be unattainable to everyone but the rich and famous, Squarespace places the power back in the hands of the artist (you!). With award-winning templates and effortless drag and drop functions, Squarespace makes it easy for you to fully customize your site and to display your images in the way they were made to be seen.
In the age of the Internet, things come in and out of vogue on a daily basis, but we’re firm believers that good work never goes out of style. With Squarespace, it’s simple to update not only your galleries but also your own blog, where you can keep your followers engaged with what you’re up to. Squarespace allows you to seamlessly integrate all your social networks—from Instagram to Twitter, Tumbr to Dribbble— into your site, and with the option of building an free online store, users can instantly connect with buyers.
Don’t be afraid to market yourself
You put your heart and soul into your work, and there’s no reason to undersell yourself with a sub-par website. Your Squarespace website will allow you to cater your galleries to specific clients. Squarespace also allows you to present your work in beautiful full-screen presentations and slideshows, and the platform even comes with a free portfolio app for apple devices, which enables you to showcase your work during meetings in an organized and appealing way (no wireless connection needed!). Detailed analytics allow you to see what pages are the most popular on your site, helping you to better understand your audience, and Squarespace’s free professional Logo Maker will help make your signature instantly recognizable.
Keep it simple
Just as you don’t want the building of your website to be overly complicated, visitors to your site want to see something clean and navigable. Squarespace templates are famous for their minimalist beauty, making it effortless for your audience to view your images, read your statements, and locate your contact information. Should you need any help along the way, Squarespace offers unparalleled customer support, available 24 hours via email or live one-on-one chats.
There’s no reason waste your valuable time or money learning code when so many creatives these days are opting to create their own for the personalized, sleek, and modern websites using Squarespace. Start your free trial today. Feature Shoot readers and new Squarespace subscribers get 10% off a website using the code FS15.