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Photo: Morten K. Soerensen

Success on Instagram is elusive. In an age where social media can make and break careers, it’s easy to get caught up in “likes” and “shares,” but with this guide, we wanted to help redirect the conversation towards the simple concrete steps photographers can make to increase their presence. We interviewed more than fifteen photographers doing interesting things on Instagram and picked their brains to see how they’ve been able to rack up the followers while remaining true to their work.