Dear Photographer: How Can I Go From Shooting Editorial to Advertising Photography?

I’m an independent NYC-based editorial photographer with five years experience and a long list of well known clients. For the last few months, I’ve been working on some personal projects with a commercial feel in an attempt to get some meetings with art buyers and transition into advertising photography. Is this what I should be doing as a first step? Any ideas or suggestions from photographers who have made this leap would be appreciated. —Anonymous

‘Dear Photographer’ is a new section where readers can ask advice and/or questions of the Feature Shoot audience to be answered via comments on the post. Please send questions for consideration to [email protected] with Dear Photographer in the subject line.

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