One IKEA in northwest London decided to set 100 cats loose in their massive store as an “experiment”. The result is a delightful montage of furry faces running, leaping, poking and snugging through the many home decor items. Using the family pet as an embodiment of the word “home”, IKEA has the kitties do all the shopping before the owners get there, just to make certain everything is nice and comfy.
Behind the scenes:
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