Gallery owners and their staff are usually hidden behind large entry desks and closed office doors. But at the major art fairs I’ve visited, like New York’s Armory Show and Art Basel in Miami and Switzerland, they’re in plain view in their booths. As if on stage, you can see art dealers meeting with collectors, selling and negotiating, talking on cell phones, working on laptops, and manipulating touch screens in 21st century postures newly adapted for the latest electronic devices.
I found the lighting, costumes, and set design excellent for photographing these living dioramas, where the art world plays itself.—Andy Freeberg
San Francisco-based photographer Andy Freeberg, shot this series, Art Fare, in 2009 through 2011 at Art Basel (Switzerland) Art Basel Miami and The Armory Show in New York among others. This work will be shown at Kopeikin Gallery (Los Angeles) September 8 through October 27, 2012.