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Cool Animated Fashion GIFs by Reed + Rader

reed and rader animated gif

The animated GIFs of NYC-based duo Reed + Rader speak to the multitasking culture of contemporary image consumption. In a time where still photography is rapidly changing, Pamela Reed and Matthew Rader bring moving images to the world of fashion and advertising.

In many ways Reed + Rader have moved beyond the still image but by employing the traditions of photography and using a camera as their base capture mechanism they are able to eternalize moments that only existed for a mere second during a shoot.

Be sure to check out an interview with the duo on Triangulation Blog.

reed and rader animated gif

reed and rader animated gif

This post was contributed by photographer Coey Kerr.

Announcing The BlowUp NYC: A new photographic storytelling event presented by Feature Shoot. Speakers include Bob Gruen, Chris Stein, Danny Clinch, Janette Beckman, Amy Lombard, and many more. New York, April 3. More info and tickets here