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Cool Animated Fashion GIFs by Reed + Rader

reed and rader animated gif

The animated GIFs of NYC-based duo Reed + Rader speak to the multitasking culture of contemporary image consumption. In a time where still photography is rapidly changing, Pamela Reed and Matthew Rader bring moving images to the world of fashion and advertising.

In many ways Reed + Rader have moved beyond the still image but by employing the traditions of photography and using a camera as their base capture mechanism they are able to eternalize moments that only existed for a mere second during a shoot.

Be sure to check out an interview with the duo on Triangulation Blog.

reed and rader animated gif

reed and rader animated gif

This post was contributed by photographer Coey Kerr.

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The 2nd Annual Feature Shoot Emerging Photography Awards is an international photography competition for up-and-coming image makers who are ready to kickstart their careers. Five talented photographers will be provided with the resources they need to get their career off to a strong start. Photographers of all disciplines are welcome to submit up to 5 images in any genre. We can’t wait to see your best work! Enter here.

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