This work is from a campaign for chinaware brand Mateus. The set designer, Anton Thorsson, and I got free rein to create the concept for the campaign. The environments are all made of paper and we wanted to create a dreamlike feeling to them which we enhanced by using smoke as fog.
Swedish still life and advertising photographer Niklas Alm started exploring the world of photography as a kid in his parents darkroom. Since 2001, he has been working with both editorial and advertising commissions; creating interesting environments and images with a character of their own.
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WOW such amazing styling and photography. Think it’s a really original idea too, thanks for showing this, it’s made me smile!!! x