Born and educated in Paris, Michel Tcherevkoff was studying law when a holiday visit to his sister, a model in New York City, changed his career path and he decided to become an advertising photographer. Michel’s insatiable curiosity of all things artistic, fueled by and instinct to tinker, results in photographs he describes as ‘reality with a twist’.
This work was inspired by an upside down leaf Tcherevkoff spotted that reminded him of a shoe. From this idea his series, Shoe Fleur, was born. After he photographs flowers and leaves in his studio (near the Flower District in Chelsea), he uses Photoshop to arrange the elements and create the shoes. He writes,’I bought all these flowers and leaves and started to shoot. It was fun and pretty and just what I like — a total fantasy’
Concept and Photography © Michel Tcherevkoff