Daniele Buetti is a Swiss artist working in photography, video, sound, drawing, light box, sculpture, and digitally assisted work. Buetti makes use of advertising tools to expose the frailty of popular culture, explore our perceptions of beauty, and reveal the omnipotence of the media in our society. In Buetti’s works, beautiful colors and figures merge with light reveal unspoken feelings of ambivalence and despair, asking what function the role of media plays in the formation of identity, and questioning whether society can form identity without the media’s influence. Buetti uses light to attract the viewer in the same seductive way that the media uses beauty, forcing us to realize the inherent manipulation.
Buetti is in the permanent collection of public and private institutions worldwide including, Fotomuseum, Winterthur, Switzerland; Kunstmuseum Bern, Switzerland; MUSAC, Castilla y León, Spain; Musée de l’Elysée, Lausanne, Switzerland; and Thyssen-Bornemisza Contemporary Art Foundation, Salzburg, Austria. His work is currently part of a group exhibition, Plugged In, at Jenkins Johnson Gallery (NYC) opening on September 15th.