Horst Friedrichs was born in Frankfurt in 1966 and studied at the Munich Academy of Photography. He has worked as freelance photo-journalist for numerous publications, including The New York Times, The Independent, Stern and Geo. His documentary photography has taken him around the world and four of his ongoing projects have been made into books. Most recently, Prestel published 20th-Century Mods, a project that follows the contemporary British Mod scene. He has exhibited his photography globally and in 2008 he received a prestigious Gold Lead award for documentary photography. He lives in London with his wife and daughter.
You’ve been documenting The New Untouchables for twelve years. How did you first become interested in the mod scene?
‘In the 80s, my friends in Germany were Mods so when I moved to London 1997, I was curious about the Mod scene in the UK. After a bit of research, I discovered The New Untouchables, sophisticated and stylish Mod people who share a true love of quality vintage and 60s music. I started to go to their club nights and scooter runs to photograph them’.
Your major work over the last decade has been a documentary film and a book in Venezuela called Dona Maria and her Dreams. How did this project on the London Mod scene and culture fit in with your day to day routine?
‘I work as a photojournalist and in advertising. It’s my bread and butter. Four weeks ago I did a portrait of Bill Gates and my first job in London was with Robbie Williams. But to be honest, I prefer to take pictures of the real people. I am a very simple person’.
What did you find most captivating about shooting this scene? And, what is the purpose of all those mirrors on the scooters?
‘Music! Beat, R&B, Psychedelia, Freakbeat, Rocksteady, Northern Soul … The music inspired me a lot. I think the over-accessorized scooters, with luggage racks, fog lights and mirrors, look cool’.
Along with the book, you’ve also been filming interviews and events. Do you have plans for a documentary?
‘Yes, indeed. I have a lot of uncut material, but no time for editing at the moment as I am busy working on a new book project. Last week I had an radio interview at the BBC, and after the show, I had a couple of people contact me about the material. I would love to do a documentary and the material is good. I just need the right person to do the job’.
There is a party this weekend in Brighton at “the Brighton Modernist Sixties Weekender” to celebrate the launch of the book. Is this the official exhibition of this work and can you talk a little about the context in which the work will be shown?
‘It is the book launch and outdoor photo exhibition, with XXL 15 foot prints. Some of the photos featured in the book will be displayed on the wall of sea life opposite the pier. Everyone will have the chance to view a high quality outdoor photographic exhibition for free. The prints were made with the new Oce Arizona 350 GT on canvas and the image quality is as sophisticated and stylish as the Mods are!’






















{ 32 comments… read them below or add one }
Horst your photos are beautiful!!!! I love them!
A marvellous and varied selection of photos from your book Horst. I look forward to seeing more on Brighton Seafront on Friday!
A very cool, cult classic, indeed Mr Friedrichs.
London photographer Terrence Donovan is a favourite. Same era, completely different style. Thank god people wanted to capture different things, because the Mods baby, they’re coming back with a killer soundtrack to boot.
Hello from Bucharest, Romania!
Nice touch, indeed… oh! and by the way : I live in Paris, Fra. and this book would suit my shelve very well.
A perfect view at the actuel mod scene, very nice pictures! Remembers me of the days when was a mod, back in the nineties, great style and music!
Love them, want to be one, but live in Kalamazoo, Michigan.
love the site and the this work is awesome! we have tons of ‘mods’ these days down here in Austin, TX
Superb in every sense. Lexington, Kentucky, USA.
Where are all the mod boys in Cardiff? I think we could do a good job on Barry Island beach and pleasure park. If not, the book could keep me company on the morning train. X
Smart!
Erin, Portland, Ore.
Cool! Albury, Australia.
Hello from Toronto,Canada! x
G’day from Canberra, Australia!
‘Lil ‘ol Newcastle
A sweaty greeting from Sacramento, CA!
love the site. Saludos from Barcelona
Kamusta from Makati City, Philippines
Would love to have a copy of the new book here in Atlanta, GA!
Milwaukee, WI
Good afternoon from San Francisco, CA
Hi, great work. And great book. Respect from Oviedo, northern Spain!
Love the mod lifestyle since losing my virginity to Quadrophenia back in the early 80’s.
Fan from Kitchener, Ontario, Canada
Hey there, from New York, NY! Just found Feature Shoot & fell in love. Send me Friedrich’s British mod photos book pls!
Really cool! You even get a 60’s feeling without knowing exactly how the 60’s were (or maybe that makes it easier). Especially like the full body shots.
cheers!
Tom, living in Utrecht, The Netherlands
This features is great, so are a lot of other one I am officially a new satisfy fan.
From Montréal, Québec, Canada
talkin’ bout my g-g-g-eneration
dc!
wow, memories are made of this!! this was my time and yes I did ride round on a scooter with dozen of mirrors in a full length parka with a fur hood… I’m a Brit living in Dryanovo, Bulgaria. Congrats on a brilliant idea
It seems like some of the guys in your pictures totally has misinturpeted what the mod style is all about…and confused it with Swinging London and Bohemian styles (especially the lad in the B/W photgraph). I´m sorry
if I rain on somebodys parade but I believe that if some of these people call
themselves mods the word mod has truly lost it´s meaning.
xxx
Great stuff!!! Reminds me of hearing “Poison Ivy” for the first time.